Help us to shape the future of smoking and vaping!

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Share your views

Give us your opinion by taking part in regular short surveys

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Get a little extra

You receive points that you can redeem for vouchers from various partners

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Help determine the future

Co-create tomorrow’s world of smoking and vaping with us

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SmokeorVape

SmokeorVape is a panel of more than 1,000 existing adult smokers or vapers representing all British adult smokers/vapers.

GfK is building this panel so that we can carry out regular surveys about adult smokers and vapers

We want to understand more about smokers or vapers, how they think, what matters to them, their experience with products and most importantly, how all of this is changing over time.

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Your opinion is precious to us!

Not only can you let your voice be heard.  You can also save for fantastic prizes from our voucher catalog (online) or donate to charity. You receive points for every survey that you complete.

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